Email Marketing & Automation Program

Build a list, write emails people open and automate the follow-up, in 6 weeks.

6 weeks / 30 hours / 7 modules, 21 lessons / 12 months access

About the program

A practical program on email marketing for small businesses and creators. You set up a platform, build a list with lead magnets, write emails and newsletters, create automated flows, manage segmentation and deliverability, and measure results. The capstone is a complete welcome and sales flow.

Program details

Duration: 6 weeks
Estimated time: About 30 hours of instruction and practice
Curriculum: 7 modules, 21 video lessons
Format: Self-paced online video program with weekly live group Q&A
Access period: Access for 12 months from enrollment
Support: Email support within one business day and weekly live group Q&A.
Live sessions: Weekly live group Q&A (60 minutes), recorded.
Assignments: Practical assignments and projects are part of the program
When you get access: Immediately after payment is confirmed
Price: $2,495, one-time payment, USD

What is included

Included

7 modules with 21 video lessons
Approximately 30 hours of instruction and practice
Weekly live group Q&A session (recorded)
Email and automation templates
Assignments with instructor feedback
12 months of access
Certificate of Completion issued by nurulu

Not included

Email platform subscription fees
Private consulting
Done-for-you email writing
Job placement, employment or any specific income or business result

Syllabus

7 modules and 21 lessons. Lessons marked Preview can be watched before enrolling.

Choose and configure an email platform.
- Welcome and program roadmapPreview20 min
- Choosing an email platform20 min
- Domain authentication and sender setup20 min
Grow a list of people who want to hear from you.
- Lead magnets that attract the right people20 min
- Forms, landing pages and opt-in rules20 min
- Growing the list from social and website20 min
Subject lines, structure and voice.
- Subject lines and preview text20 min
- Email structure and calls to action20 min
- Newsletters that people keep reading20 min
Follow up automatically.
- Welcome flow20 min
- Sales and launch sequences20 min
- Re-engagement and post-purchase flows20 min
Send the right email and land in the inbox.
- Segments and tags20 min
- Deliverability fundamentals20 min
- List hygiene and compliance basics20 min
Measure and improve.
- Metrics that matter20 min
- A/B testing subject lines and content20 min
- Monthly review routine20 min
Build a complete automated flow.
- Capstone briefing20 min
- Building your flow20 min
- Program wrap-up and next steps20 min

Who this program is for

Adults who want to run email marketing for a business or clients. No prior experience required.

Certificate

Students who successfully complete the program may receive a Certificate of Completion issued by nurulu. This certificate documents completion of the program. It is not an academic degree, college credit, government license, or government-issued professional credential.

Certificate Information

Policies and disclosures

nurulu does not guarantee earnings, employment, client acquisition or any specific result; individual results vary. Results Disclaimer