Google Ads & Search Marketing Program

Search campaigns, conversion tracking and optimization in 8 weeks.

8 weeks / 40 hours / 8 modules, 24 lessons / 12 months access

About the program

Learn to run Google Ads search campaigns that reach people already looking for a product or service. The program covers keyword research, ad copy, conversion tracking with GA4, bidding strategies, landing pages and a weekly optimization routine, ending with a capstone campaign plan.

Program details

Duration: 8 weeks
Estimated time: About 40 hours of instruction and practice
Curriculum: 8 modules, 24 video lessons
Format: Self-paced online video program with weekly live group Q&A
Access period: Access for 12 months from enrollment
Support: Email support within one business day and weekly live group Q&A.
Live sessions: Weekly live group Q&A (60 minutes), recorded.
Assignments: Practical assignments and projects are part of the program
When you get access: Immediately after payment is confirmed
Price: $3,995, one-time payment, USD

What is included

Included

8 modules with 24 video lessons
Approximately 40 hours of instruction and practice
Weekly live group Q&A session (recorded)
Keyword research and campaign templates
Assignments with instructor feedback
12 months of access
Certificate of Completion issued by nurulu

Not included

Ad spend
Private consulting or account management
Done-for-you campaign setup
Job placement, employment or any specific income or business result

Syllabus

8 modules and 24 lessons. Lessons marked Preview can be watched before enrolling.

Google Ads account, billing and structure.
- Welcome and program roadmapPreview20 min
- Creating and configuring a Google Ads account20 min
- Account structure and settings that matter20 min
Find the searches that lead to customers.
- Search intent explained20 min
- Keyword research with Keyword Planner and other tools20 min
- Match types and negative keywords20 min
Build campaigns and write ads.
- Campaign and ad group structure20 min
- Writing responsive search ads20 min
- Assets: sitelinks, callouts and more20 min
Know which clicks become customers.
- GA4 setup and key events20 min
- Linking GA4 and Google Ads20 min
- Testing and troubleshooting tracking20 min
Beyond search: when other campaign types make sense.
- Performance Max explained20 min
- Shopping campaigns and Merchant Center basics20 min
- Choosing campaign types for a goal20 min
Control cost and get results.
- Manual vs. automated bidding20 min
- Setting budgets and targets20 min
- Reading the auction insights report20 min
Improve results without more spend.
- What Quality Score measures20 min
- Landing page basics for ads20 min
- Testing ads and pages20 min
Build and present a complete search campaign.
- Capstone briefing20 min
- Building the campaign20 min
- Presenting results and next steps20 min

Who this program is for

Adults who want to run Google Ads for a business or clients. No prior advertising experience required.

Certificate

Students who successfully complete the program may receive a Certificate of Completion issued by nurulu. This certificate documents completion of the program. It is not an academic degree, college credit, government license, or government-issued professional credential.

Certificate Information

Policies and disclosures

nurulu does not guarantee earnings, employment, client acquisition or any specific result; individual results vary. Results Disclaimer