Meta Ads Advertising Program

Facebook and Instagram advertising from account setup to scaling, in 8 weeks.

8 weeks / 40 hours / 8 modules, 24 lessons / 12 months access

About the program

A practical program on running paid campaigns in Meta Ads Manager. You set up tracking correctly, structure campaigns, build audiences, produce creative, manage budgets and read reports. The capstone is a real campaign plan with creative and a testing roadmap.

Program details

Duration: 8 weeks
Estimated time: About 40 hours of instruction and practice
Curriculum: 8 modules, 24 video lessons
Format: Self-paced online video program with weekly live group Q&A
Access period: Access for 12 months from enrollment
Support: Email support within one business day and weekly live group Q&A.
Live sessions: Weekly live group Q&A (60 minutes), recorded.
Assignments: Practical assignments and projects are part of the program
Delivery: Course delivery by email through an external platform
Price: $3,995, one-time payment, USD

What is included

Included

8 modules with 24 video lessons
Approximately 40 hours of instruction and practice
Weekly live group Q&A session (recorded)
Campaign planning and reporting templates
Assignments with instructor feedback
12 months of access
Certificate of Completion issued by nurulu

Not included

Ad spend
Private consulting or account management
Done-for-you campaign setup
Job placement, employment or any specific income or business result

Syllabus

8 modules and 24 lessons. Listed lesson durations total 480 minutes. The estimated program hours include instruction and practice, not just video playback.

Business Manager, ad accounts, pages and permissions done right.
- Welcome and program roadmap20 min
- Business Manager and ad account setup20 min
- Payment methods, roles and account security20 min
Measure conversions before spending a dollar.
- Installing the Meta Pixel20 min
- Conversions API and event quality20 min
- Verifying events with Events Manager20 min
Choose the right objective and structure for the goal.
- Campaign, ad set and ad: what goes where20 min
- Objectives explained with examples20 min
- Naming conventions and organization20 min
Reach the people most likely to buy.
- Broad, interest and lookalike audiences20 min
- Custom audiences from your own data20 min
- Advantage+ audience and when to use it20 min
Images, video and copy for ads.
- Ad formats and placements20 min
- Writing ad copy and hooks20 min
- Producing video ads with a phone20 min
Spend with control and scale what works.
- Daily vs. lifetime budgets and bid strategies20 min
- The learning phase and how to protect it20 min
- Scaling rules and when to stop a campaign20 min
Read the numbers and make decisions.
- Key metrics and custom columns20 min
- Diagnosing a campaign that is not working20 min
- Weekly optimization routine20 min
Plan, build and present a complete campaign.
- Capstone briefing20 min
- Building the campaign and creative20 min
- Presenting results and next steps20 min

Who this program is for

Adults who want to run Facebook and Instagram ads for a business or clients. Basic familiarity with social media is enough; no advertising experience required.

Certificate

Students who successfully complete the program may receive a Certificate of Completion issued by nurulu. This certificate documents completion of the program. It is not an academic degree, college credit, government license, or government-issued professional credential.

Certificate Information

Policies and disclosures

nurulu does not guarantee earnings, employment, client acquisition or any specific result; individual results vary. Results Disclaimer