Social Media & Digital Marketing Program

A 12-week online program covering strategy, content, growth, paid social and analytics.

12 weeks / 60 hours / 8 modules, 24 lessons / 12 months access

Social Media & Digital Marketing Program

About the program

Learn how to plan, produce and measure social media marketing for a business or brand. The program walks you from marketing foundations to a complete 90-day marketing plan you build yourself, with weekly lessons, practical assignments and instructor feedback.

Program details

Duration: 12 weeks
Estimated time: About 60 hours of instruction and practice
Curriculum: 8 modules, 24 video lessons
Format: Self-paced online video program with weekly live group Q&A
Access period: Access for 12 months from enrollment
Support: Email support within one business day and weekly live group Q&A with the instructor.
Live sessions: Weekly live group Q&A (60 minutes), recorded and added to the program.
Assignments: Practical assignments and projects are part of the program
Delivery: Course delivery by email through an external platform
Price: $4,995, one-time payment, USD

What is included

Included

8 modules with 24 video lessons
Approximately 60 hours of instruction and practice
Weekly live group Q&A session (recorded if you miss it)
Practical assignments with instructor feedback
Templates: content calendar, audience profile, reporting dashboard
12 months of access to all program materials
Certificate of Completion issued by nurulu

Not included

Private one-on-one consulting
Ad spend or paid software subscriptions
Done-for-you services
Job placement
Job placement, employment or any specific income or business result

Syllabus

8 modules and 24 lessons. Listed lesson durations total 480 minutes. The estimated program hours include instruction and practice, not just video playback.

How the program works and the core ideas every marketer uses.
- Welcome and how to get the most out of the program20 min
- What digital marketing actually is (and is not)20 min
- The customer journey and where social media fits20 min
Define who you are talking to and why they should care.
- Building an audience profile from real data20 min
- Competitor and market research on social platforms20 min
- Writing a positioning statement and key messages20 min
Plan content that supports business goals.
- Platform differences and choosing where to focus20 min
- Content pillars and the monthly content calendar20 min
- Formats that work: reels, carousels, stories and posts20 min
Make the content: photo, video and copy with the tools you already have.
- Shooting photo and video with a phone20 min
- Writing captions, hooks and calls to action20 min
- Editing and design basics with free tools20 min
Grow an audience without paying for reach.
- Engagement routines that build a community20 min
- Collaborations, creators and user-generated content20 min
- Handling comments, messages and reviews20 min
When and how to put budget behind content.
- Boosting vs. campaigns in Meta Ads Manager20 min
- Setting up a first campaign with a small budget20 min
- Reading results and deciding what to scale20 min
Measure what matters and report it clearly.
- Metrics that connect to business results20 min
- Building a simple monthly report20 min
- Testing and improving month over month20 min
Put everything together in a plan you can execute.
- Capstone briefing and template20 min
- Building and presenting your plan20 min
- Program wrap-up and next steps20 min

Who this program is for

Adults who want to manage social media and digital marketing for their own business, for clients, or as part of a marketing role. No prior marketing experience required.

Certificate

Students who successfully complete the program may receive a Certificate of Completion issued by nurulu. This certificate documents completion of the program. It is not an academic degree, college credit, government license, or government-issued professional credential.

Certificate Information

Policies and disclosures

nurulu does not guarantee earnings, employment, client acquisition or any specific result; individual results vary. Results Disclaimer