Social Media & Digital Marketing Program

A 12-week online program covering strategy, content, growth, paid social and analytics.

12 weeks / 60 hours / 8 modules, 24 lessons / 12 months access

About the program

Learn how to plan, produce and measure social media marketing for a business or brand. The program walks you from marketing foundations to a complete 90-day marketing plan you build yourself, with weekly lessons, practical assignments and instructor feedback.

Program details

Duration: 12 weeks
Estimated time: About 60 hours of instruction and practice
Curriculum: 8 modules, 24 video lessons
Format: Self-paced online video program with weekly live group Q&A
Access period: Access for 12 months from enrollment
Support: Email support within one business day and weekly live group Q&A with the instructor.
Live sessions: Weekly live group Q&A (60 minutes), recorded and added to the program.
Assignments: Practical assignments and projects are part of the program
When you get access: Immediately after payment is confirmed
Price: $4,995, one-time payment, USD

What is included

Included

8 modules with 24 video lessons
Approximately 60 hours of instruction and practice
Weekly live group Q&A session (recorded if you miss it)
Practical assignments with instructor feedback
Templates: content calendar, audience profile, reporting dashboard
12 months of access to all program materials
Certificate of Completion issued by nurulu

Not included

Private one-on-one consulting
Ad spend or paid software subscriptions
Done-for-you services
Job placement
Job placement, employment or any specific income or business result

Syllabus

8 modules and 24 lessons. Lessons marked Preview can be watched before enrolling.

How the program works and the core ideas every marketer uses.
- Welcome and how to get the most out of the programPreview20 min
- What digital marketing actually is (and is not)20 min
- The customer journey and where social media fits20 min
Define who you are talking to and why they should care.
- Building an audience profile from real data20 min
- Competitor and market research on social platforms20 min
- Writing a positioning statement and key messages20 min
Plan content that supports business goals.
- Platform differences and choosing where to focus20 min
- Content pillars and the monthly content calendar20 min
- Formats that work: reels, carousels, stories and posts20 min
Make the content: photo, video and copy with the tools you already have.
- Shooting photo and video with a phone20 min
- Writing captions, hooks and calls to action20 min
- Editing and design basics with free tools20 min
Grow an audience without paying for reach.
- Engagement routines that build a community20 min
- Collaborations, creators and user-generated content20 min
- Handling comments, messages and reviews20 min
When and how to put budget behind content.
- Boosting vs. campaigns in Meta Ads Manager20 min
- Setting up a first campaign with a small budget20 min
- Reading results and deciding what to scale20 min
Measure what matters and report it clearly.
- Metrics that connect to business results20 min
- Building a simple monthly report20 min
- Testing and improving month over month20 min
Put everything together in a plan you can execute.
- Capstone briefing and template20 min
- Building and presenting your plan20 min
- Program wrap-up and next steps20 min

Who this program is for

Adults who want to manage social media and digital marketing for their own business, for clients, or as part of a marketing role. No prior marketing experience required.

Certificate

Students who successfully complete the program may receive a Certificate of Completion issued by nurulu. This certificate documents completion of the program. It is not an academic degree, college credit, government license, or government-issued professional credential.

Certificate Information

Policies and disclosures

nurulu does not guarantee earnings, employment, client acquisition or any specific result; individual results vary. Results Disclaimer